Press fact sheet

Luxe Gems

Independent fine-jewelry house. Seattle-rooted, GIA-only, transparent on price. Founded 2024.

Updated 2026 · Press contact press@luxegemsco.com

At a glance

Founded

2024

Headquartered

Seattle, Washington

Business model

Virtual-first appointment + e-commerce. Private showings by appointment.

Sourcing

Diamonds

GIA-graded only. Live inventory sourced via Nivoda, a B2B diamond-trading marketplace; every certificate referenced on the site is verifiable on the GIA portal.

Colored stones

Sourced from accredited gem labs (GIA, GRS, AGL, SSEF, Gübelin). Treatment status disclosed on every product page.

Metals

14k and 18k gold, platinum. Recycled gold available on request.

Settings + manufacturing

Castings produced through established jewelry-trade partners; finishing inspected by Luxe Gems before delivery.

What's different

Transparent pricing

Every diamond and gemstone lists carat, color, clarity, cut, certificate, and price. No 'price on request.'

No retail markup

Inventory is held by suppliers and shipped on confirmed sale, so prices reflect wholesale-plus-margin economics rather than retail real-estate.

No commissioned salespeople

The team is paid on retention, not on per-sale spiff. There is no incentive to upsell.

Custom-first builder

The /build flow lets a buyer pick a setting and stone independently. Customers see the assembled price live, not after a request form.

Quotable

“We’re built for the buyer who wants to understand what they’re paying for. Every stone has a certificate. Every price has a line item. No black-box pricing, no commission games.”Luxe Gems

“Seattle is rare in fine jewelry. Most independent houses cluster in New York and L.A. We chose to build here because the city takes craft seriously and our buyers want a slower conversation than a Fifth Avenue showroom offers.”Luxe Gems

“A custom ring should not be a mystery box. By the time a commission moves into casting, the buyer has seen the CAD, the stone certificate, and the all-in price. The eight-week timeline is the work, not the wait.”Luxe Gems

Press assets

Available at luxegemsco.com/press: wordmark (SVG, light + dark), hi-res editorial photography, and this fact sheet. Editors may also email press@luxegemsco.com for product-specific imagery, founder portraiture, or background on any individual stone.